When players and pontificators talk about football, “pain” is usually one of the words most often used to describe the game. The pain of training, the pain of playing, the pain of recovery. Under normal circumstances, pain is the body’s warning system telling the brain that something is wrong. Don’t touch a hot stove, don’t kick your toe against a chair, don’t eat too many jelly doughnuts, don’t drink nine Mai Tais.  The resulting pain reminds the brain not to do those things again. But in football, pain is fetishized and celebrated to an almost unconscionable degree. Pushing through pain to in the pursuit of victory is what builds heroes on the playing field.

The same can be said for Sriracha sauce.