Dear Danbury Mint,

Maybe I wasn’t clear the last time you sent me a flyer for the latest in Steelers related jewelry. The platinum-plated Steelers heart tag braclet with genuine Swarovski crystals was not stylish, despite the your repeated use of the words “spirited”, “fashionable”, and “luxurious”.

This latest mailer is a giant step backwards in style.

The one thing that you at the Danbury Mint seem to be good at is appealing to my love of all things Black and Gold, so let’s take a closer look at how you know how to pull at my heartstrings, especially with 52 days left until the start of the NFL season.

With 5 Super Bowl championships and an all-time roster that includes some of football’s greatest players, the success of the Pittsburgh Steelers is legendary.

It is the same way you tried to guilt me into buying the heart tag bracelet the last time. I don’t know if you are aware of this at the Danbury Mint, but Steeler Nation is one of the largest and most diverse group of fans in all of sports. We are not all babushka-wearing Nanas living on the South Side, and I wasn’t old enough/born to remember the first four, so really, you can stop trying to sell me on the legacy.

On any given game day, the frenzied fans at Heinz Field show their support with thundering cheers that shake the stadium. And it’s not just the guys letting loose… the Steelers have legions of female fans of all ages that are proud and eager to show their spirit.

Wait, you seem to be know that female fans come in all ages, but you just think we’re tacky. Got it.

Please take a moment to examine the photographs in the brochure I’ve enclosed. I’m sure you’ll agree that The Pittsburgh Steelers Charm Watch is a superb example of the watchmaker’s art.

Well now that you are talking to me in the first person and asking nicely, sure I’ll take gander at the glossies.

Attractive styling; precision quarts movement.

Now I am looking at this watch very closely, and I am not feeling your use of the word “attractive” here. Personally, I would have gone with “gaudy”.

Plated in 23kt gold, the watch face is surrounded by a stunning border of Swarovski crystals and complement by magnificent team charms. Fitted with Swarovski crystals and team colored enamel, the famous Steelers logo are elegantly re-created on these 23kt gold-plated charms.

23 kt-gold plating? I didn’t even know 23 was an option when it came to gold standards, (I know 24kt, 22kt, 18kt, 14kt, and 10kt, but not 23kt), but you over there at the Danbury Mint seem to be very proud of it as you managed to fit it twice in two lines, the same number of times you mentioned the glamorous Swarovski crystals.

As the perfect finishing touch, the watch features a toggle closure adorned with Swarovski crystals.

Oh wait, the sparkly is still more important than the gold. Good. I was worried for my dead grandmother’s ghost there. She loved Swarovski, so she can rest in peace knowing that it is back in its rightful place in the pantheon of shiny baubles.

This fashionable…

There you go abusing that word again.

… watch is perfect to wear on game day or for a night on the town.

A night on Crazy Town maybe.

The Pittsburgh Steelers Charm Watch will be shipped to you in a luxurious satin-lined presentation case. Perfect for gift giving or safekeeping, the presentation case is yours at no additional charge!

Other than the cost to my soul for owning something that is an odd-karat of plating and appears to have reversable charms.

I’m sure there is a market for these charm bracelets/watches and I am sure that they sell fairly well, or you would not be wasting your time sending four page mailers to me every couple of months. But let’s not kid ourselves here Danbury Mint, this is not what fashion and fun is all about. I’m not asking for you to go all Hot Topic on me, (as a matter of fact, I’d probably resent you even more for the sellout if you did that), but you seem to have the market cornered on licensed jewelry and none of what you offer is appealing.

I want to buy something. I really, really do. I have my Steelers recut punk-style boys sized practice t-shirt in gray, I have my Steelers game day bag, and I have my Steelers temporary tattoos. So please, let’s try to make this relationship work. You make something sporty and fun and I promise I will buy at least two.

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15 Responses to Dear Danbury Mint – A Charming Display of Steelers Pride?

  1. TheStarterBoyfriend says:

    Shit. There goes your birthday gift. Again.

  2. Like I can remember what you bought me the last three years. ;-)

    (Which, I know, is a two-way street.)

  3. Tuffy says:

    I know a four-year-old with his own set of fingerpaints that would like to learn the watchmaker’s art. I’m guessing from this display that he can knock that out before naptime.

    Also, that woman is not from Pittsburgh. She has never been to Pittsburgh. If pressured to find Pittsburgh on a map, she would point at Lisbon. Nice airbrush work, though.

  4. abarclay12 says:

    Wow. You must have at least been tempted by that toggle closure adorned with Swarovski crystals. And getting to keep the satin lined presentation case your Steelers watch is kept in . . . that is so romantic. Come on, treat yourself to something nice. You’re like WordPress MVB.

  5. Texas Gal says:

    Sparkling with over 150 Swarovski crystals!
    (you just know they wanted to add extra !!! at the end of that)

  6. I just got mine in the mail today as well! I can’t for the life of me remember buying Steelers gear online and have no idea how they got my address. They must be able to read minds.

  7. ladyandrea says:

    Do you have anything in Cardinals Red or Iowa Black & Gold? Can you check in the back?

  8. burnsy says:

    Give it a few more weeks, LA. We can get the La Russa watch at an exceptional discount.

  9. Becky says:

    I can only imagine the text for the Lions’ version… “dripping with Swarovski crystals, replicating the tears and despair felt by fashionable Lions fans since 1957.”

  10. valentin10 says:

    Very good blog, very rich nice pictures and articles, congratulations !!!

  11. MattMillenFanClub says:

    The term “Swarovski” conjures up the image of the Chicago Bears Superfans.

    Which is probably the opposite of high-quality crystals. (think hairy testes)

  12. metschick says:

    That watch is hideous.

  13. regina says:

    How can you talk Steelers and not mention their new hottie roookie Punter, Daniel Sepulveda!! Daniel would make great fodder for future postings!! You guys said it “52 days left until the start of the NFL season”. So start talking football and football hotties like Daniel Sepulveda!!

  14. Regina! SHHHHHHH!

    We’re doing an all hottie league and I am trying to keep that secret to myself, so ixnay on the alktay.

  15. DC says:


    I was wondering if you would be interested in
    purchasing some Danbury Mint Statues. I am a collector that is getting married and with weddings being so expensive nowadays I need to kill off some old habits and create some more space in my house. All
    statues are in orginal shipping packaging and have never been opened.

    I have a bunch of baseball and football statues and was wondering if you had any interest in purchasing
    them, some of these have been discontinued by Danbury
    Mint and some are still for sale by them.

    The list of baseball players is
    Cal Ripken Jr.
    Randy Johnson
    Nomar Garciaparra (Boston)
    Jeff Bagwell
    Alex Rodriguez (Texas)
    Mike Piazza (Mets)
    Edgardo Alfonzo (Mets)

    Jerry Rice
    Faulk (Stl)
    P. Manning
    Ahman Green
    Emmitt Smith (Dall)
    Rich Gannon (Oak)
    Wayne Chrebet
    Dan Marino
    R.Moss (Min)

    It is a total of 20 statues left, which originally cost a little over 1500 dollars.

    If interested please forward me your best offer!!!

    Please note I will not ship without payment and if you are anywhere near New York we can always arrange an actual onsite pickup.

    In this lot you have at least 12 Hall of Famers
    Obviously I would like to sell this off all in one
    shot and I am not looking for a king’s ransom either,
    best offer would take it all.

    Thank you for your time and if you have no interest
    please just disregard. My mail is kurtangle62 at yahoo

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